Applovin Corp

• Country

  United States of America

• Sector

  Information Technology

• Industry group

  Software & Services

• Industry

  Software

• Sub-sector

  Information Technology

• Capitalization (millions of $)

  25844.7

• Ticker

  APP.O

• ISIN

  US03831W1080

• IPO date

  2021-04-15

• Availability on Russian exchanges

  Yes

• Reporting for

  2024-02-26

• Date fact. publication of reports

  2023-12-31

AppLovin Corporation is a mobile application technology company. The Company is focused on growing the mobile application (app) ecosystem by enabling the success of mobile app developers. Its software solutions provide tools for mobile app developers to grow their businesses by automating and optimizing the marketing and monetization of their apps. The Company's software is comprised of three solutions: AppDiscovery, MAX and Compass. AppDiscovery is a marketing software solution, which matches advertiser demand with publisher supply. AppDiscovery is powered by AXON machine-learning recommendation engine. MAX is an in-app bidding software that optimizes the value of an app’s advertising inventory by running a real-time competitive auction. Compass is an analytics software tool within MAX which gives developers the testing capabilities, insights, and intelligence needed to stay competitive. Its platform has driven approximately six billion mobile app installs for mobile app developers.